Scotiabank Small Business Month Campaign
The Challenge
Scotiabank needed a Small Business Month campaign that stood out while showcasing the value of its small business tools. Midway through revisions, I stepped in to lead the writing, concept refinement, and art direction.
Growth starts small. Nature became the metaphor for how the right financial tools can turn small actions into lasting momentum.
The Insight
A stream became a waterfall. A bee gathering pollen became honey. Each execution visualized growth while introducing Scotiabank's new biophilia creative direction across OOH and digital.
The Solution
The campaign repositioned Scotiabank as a partner in business growth, using simple, memorable storytelling to celebrate what's possible with the right support.
The Impact